01Landing PageOne focused offer
SERVICE CATALOGUE / THREE STARTING POINTS
Choose by purpose.
The right scope starts with the job your website needs to do, not with a page count.
02Business WebsiteRoom for the whole story
03Website CareUseful after launch
THE COLLECTION
Three clear ways to begin.
Read each scope as a labelled specimen. Purpose first, deliverables second, boundaries always visible.
01
1 page · 5–7 sections
Landing
Landing Page. One offer. A clear next step.
For a focused service, product launch or campaign that needs one convincing destination.
- Content structure and a clear order of messages
- Custom desktop and mobile design
- Frontend build, navigation and calls to action
- Contact-form integration when specified in the proposal
- Page titles, descriptions and semantic HTML
A focused website, not a shop, dashboard or custom web application.
Discuss this scope02
5–7 agreed pages
Business
Business Website. Room to explain your business.
For businesses that need to explain their services, show their work and establish a consistent presence.
- Discovery, sitemap and agreed page list
- A shared visual system across the website
- Responsive layouts and frontend development
- Service, project and contact page templates
- CMS and integrations scoped to your editing needs
The signed page list defines the scope. CMS, languages and integrations are agreed separately.
Discuss this scope03
An agreed monthly allowance
Care
Website Care. Keep the website useful.
For an existing website that needs considered updates without starting a new project each time.
- A review of the existing site and supported platform
- An agreed request queue and monthly work allowance
- Content updates and small layout changes
- Checks on the pages or features changed
- A record of completed work and next priorities
Not unlimited requests, emergency support or 24/7 monitoring. Response arrangements are agreed in advance.
Discuss this scopeCLARITY BEFORE COMMITMENT
The edges are part of the design.
Every proposal records the scope, responsibilities, review rounds and handover in plain language.
Included when agreed
The work has a named shape.
- Approved page list and content responsibilities
- Responsive design and frontend delivery
- Named review rounds and milestones
- Checks, launch support and handover
Agreed separately
No quiet assumptions.
- Copywriting, translation and new photography
- CMS, languages and third-party integrations
- Additional pages or functionality
- Urgent support and work beyond the allowance
ONE SYSTEM INSIDE EVERY SCOPE
Open the work.
The package changes. The disciplines stay connected.
See every layer.
Strategy decides the reason. Design makes it legible. Engineering makes it dependable.
One connected team.
The team shaping the system stays close to the team building it.
ONE SHARED METHOD
From ambiguity to a working system.
Administrative detail stays compact. Each step exists to remove a different kind of uncertainty.
- 01
Find the signal
Clarify the audience, goal and one decision the website must support.
- 02
Shape the journey
Organise content, navigation and page roles before visual detail takes over.
- 03
Design the behaviour
Use type, motion and interaction to guide attention while the interface stays usable.
- 04
Build and verify
Develop responsively, check performance and hand over a dependable website.
SEE THE THINKING IN PRACTICE
Rally Court.
An independently created tennis club website with original imagery, service pages and a sample enquiry flow. Explore how it works.
Read the case studyBefore work begins
Content & assets +
You provide approved business information, copy and brand assets you have permission to use. We organise the material and flag gaps. Copywriting, translation and new imagery are included only when agreed.
Review rounds +
Your proposal sets the number of rounds. Each round is one consolidated set of feedback. New pages, features or a new direction after approval require a scope update.
Schedule & investment +
A written estimate follows a short brief and content review. The schedule depends on agreed scope, content readiness and timely feedback. There is no fixed price or guaranteed turnaround before that review.
Ownership & handover +
The agreed site files, setup notes and a practical walkthrough are part of handover. If a CMS is included, we explain the editing features delivered. Third-party licences and account ownership are identified before launch.
After launch +
The proposal defines the support period and covered issues. Corrections to delivered work are separate from new requests. Ongoing improvements need a care scope or a new estimate.
Outside the starting scope +
Hosting, domains, paid assets and subscriptions are separate unless listed. Ecommerce, accounts, custom backends, large migrations, advertising and ongoing SEO require their own scope.
INQUIRY PLATE / NEW BUSINESS
Tell us what the website needs to make clear.
A rough brief is enough. We will help define the right starting point and put the scope in writing.